Top 10 Tourial Alternatives for Better Product Tours

Looking for a Tourial alternative to build product tours, onboarding flows, or interactive demos without coding?

Whether you’re a startup looking for speed or an enterprise scaling your onboarding, there are now more options than ever. From no-code onboarding tools to fully featured demo platforms powered by AI, this list covers the top Tourial competitors across different budgets and use cases.

We’ve reviewed tools like Flook, Storylane, Navattic, Appcues, and more, highlighting key features, pricing, and ideal fit.

If you're planning to drive product adoption, reduce support tickets, or close deals faster, here are 10 top-rated platforms worth considering.

1. Appcues

Appcues remains a leading solution for SaaS teams looking to build highly personalized onboarding and engagement experiences, all without touching code. Unlike tools that stop at walkthroughs, Appcues enables dynamic, behavior-based flows across the full user journey. With a sleek visual builder and robust targeting capabilities, product and growth teams can deliver onboarding, upsells, and feature education that actually converts.

Platform type: User onboarding, feature adoption, and in-app messaging platform

Features:

• Drag-and-drop builder for tooltips, modals, checklists, and feature tours

• Trigger flows based on real-time user behavior and lifecycle stage

• In-app guides plus behavioral emails and push notifications

• Deep user segmentation by actions, properties, or events

• Native integrations with CRMs, data tools (Segment, Amplitude, HubSpot), and CDPs

• Mobile SDKs and multi-product support

• In-depth flow analytics, funnel tracking, and A/B testing

• Custom themes and access controls for larger teams

Pricing:

Starts at $300/month for core onboarding features (Start plan), with access to templates, analytics, and segmentation. The Grow plan at $750/month adds NPS, multi-team access, and premium integrations. Enterprise pricing includes advanced governance, SSO, and priority support.

Ratings:

• 4.6 stars on G2

2. Flook

Flook is a modern, no-code onboarding and engagement platform built for SaaS teams that want to move fast and ship product experiences without developer overhead. From tooltips to full onboarding tours, everything can be designed, previewed, and published directly through the Flook Chrome extension. With flexible styling, instant deployment, and event-based triggers, Flook lets teams turn onboarding into a true growth lever, not a bottleneck.

Platform type: No-code onboarding and in-app engagement platform

Features:

• Build and launch tooltips, product tours, banners, and popups in minutes

• Add onboarding checklists and slideouts to guide new users

• Trigger elements via URL, API events, or user actions

• Complete visual control to match your brand design

• Simple Chrome extension workflow — no code, no developer handoff

• Lightweight script ensures zero performance drag

• Ideal for continuous product iteration and self-serve onboarding

Pricing:

Currently available with a $49 lifetime Beta deal, giving early adopters full access to all features with no subscriptions.

Ratings:

Flook is brand new. Early users are loving it, so give us a try.

3. Userflow

Userflow is a fast, flexible onboarding platform that helps SaaS companies build guided product tours, in-app checklists, and contextual tooltips — all without writing code. Known for its blazing-fast performance and intuitive interface, Userflow gives product and growth teams full control over onboarding logic, styling, and targeting. Whether you're launching a new feature or guiding users through complex workflows, Userflow makes it easy to build polished, in-app guidance that feels native to your product.

Platform type: No-code product onboarding and user guidance platform

Features:

• Visual flow builder for product tours, modals, and tooltips

• In-app checklists to drive onboarding completion and activation

• Real-time preview and instant publishing

• Smart triggers based on user behavior or custom events

• Multi-step flows with conditional logic

• Team collaboration tools and version control

• Fully customizable styling to match your UI

• Native integrations with Segment, HubSpot, Mixpanel, and more

Pricing:

Plans start at $300/month for core onboarding features, including unlimited flows and basic integrations. Pro and Premium tiers unlock advanced targeting, analytics, and multi-product support. A free trial is available, with no credit card required.

Ratings:

• 4.8 stars on G2

• 4.8 stars on Capterra

4. Storylane

Storylane is an AI-powered demo automation platform designed to help marketing and sales teams build interactive product experiences in minutes. With its HTML capture technology and powerful AI editor, Storylane transforms your actual product UI into clickable, guided demos that look and feel real. Teams can share these demos in emails, embed them on landing pages, or personalize them for key accounts, all while tracking engagement to uncover high-intent leads.

Platform type: No-code interactive demo and buyer enablement platform

Features:

• Capture your live product with a Chrome extension for realistic, click-through demos

• AI-assisted editing of product screens (HTML, text, images, UI elements)

• Auto-generated voiceovers and demo scripts via AI

• Create personalized demo experiences at scale

• Use Buyer Hubs to address different personas in one place

• Share demos as links or embed them in websites, emails, or GTM campaigns

• Deep analytics with lead capture, engagement tracking, and CRM sync

• Integrations with Salesforce, HubSpot, Segment, Marketo, Zapier, and more

Pricing:

Storylane offers a free plan with 1 demo and unlimited views. Paid plans start at $40/month for unlimited demos, with advanced features like HTML editing, personalization, analytics, and Buyer Hubs available in higher tiers ($500–$1,200/month). Enterprise plans include sandbox demos, API, and dedicated support.

Ratings:

• 4.8 stars on G2

• 5.0 stars on Capterra

5. WalkMe

WalkMe is a robust Digital Adoption Platform (DAP) that helps enterprises streamline complex software experiences through guided workflows, automation, and in-app assistance. It overlays on top of any web, desktop, or mobile app, enabling organizations to simplify training, reduce errors, and drive user efficiency at scale. With detailed analytics and process insights, WalkMe empowers teams to improve software usage and compliance without manual intervention or constant support requests.

Platform type: Enterprise-grade digital adoption and user enablement platform

Features:

• Step-by-step walkthroughs and smart tips layered over any software

• Workflow automation to reduce repetitive tasks

• Advanced targeting based on roles, behavior, and app context

• Deep analytics on feature usage, drop-off points, and process friction

• Cross-platform coverage: browser, desktop apps, mobile environments

• Form completion analysis and guidance

• Segmentation by department, region, or user group

• No-code editor for building flows without dev resources

Pricing:

WalkMe offers custom enterprise pricing tailored to your organization’s size, goals, and deployment scope. Pricing depends on number of users, apps, and integrations required.

Ratings:

• 4.5 stars on G2

• 4.4 stars on Capterra

6. Userpilot

Userpilot is a powerful no-code platform that enables SaaS companies to build personalized onboarding flows, drive product adoption, and collect user insights, all within the product experience. It combines UI patterns like tooltips and modals with deep behavioral analytics and feedback tools to help teams create meaningful, in-context user journeys. With support for web and mobile apps, Userpilot is a full-stack solution for product growth, feature discovery, and retention.

Platform type: No-code product adoption and in-app experience platform

Features:

• Customizable onboarding flows and feature tours

• Behavior-driven triggers and targeting

• NPS surveys, micro-surveys, and feedback widgets

• Product usage analytics and event tracking

• Session replays for deeper user insight

• Support for mobile onboarding (iOS & Android)

• Role-based segmentation and dynamic content

• Integrates with CRMs and analytics tools like Segment, Amplitude, HubSpot, and Mixpanel

Pricing:

Userpilot’s pricing starts at $249/month for core onboarding and analytics features. Advanced plans offer additional seats, integrations, and capabilities like NPS tracking, mobile support, and advanced targeting. A free trial is available, and all plans scale based on monthly active users.

Ratings:

• 4.6 stars on G2

• 4.6 stars on Capterra

7. Chameleon

Chameleon is a no-code platform for creating highly tailored in-app experiences that blend seamlessly with your product. Designed for SaaS teams focused on product-led growth, it lets you build tooltips, banners, checklists, and product tours that adapt to user behavior in real time. With robust styling controls, targeting logic, and native integrations, Chameleon is ideal for teams that want to create branded, data-driven onboarding without sacrificing design flexibility.

Platform type: No-code user onboarding and in-product experience platform

Features:

• Interactive product tours and onboarding checklists

• Contextual nudges, modals, and in-line banners

• Smart segmentation by user traits, actions, or events

• A/B testing and goal tracking for experience optimization

• AI-assisted tour generation and campaign setup

• CommandBar-style launchers for faster feature discovery

• Deep integrations with analytics and customer data tools (Amplitude, Mixpanel, HubSpot, Segment)

• Fully customizable styling to match your native UI

Pricing:

Chameleon uses usage-based pricing based on Monthly Tracked Users (MTUs). The Free plan supports unlimited interactive demos. Paid plans start at $279/month for startups, while the Growth plan begins at $12,000/year and unlocks A/B testing, unlimited flows, and advanced integrations. Enterprise packages include custom SLAs, SSO, and advanced security.

Ratings:

• 4.4 stars on G2

• 3.9 stars on Capterra

8. Whatfix

Whatfix is a comprehensive digital adoption platform that empowers enterprises to onboard, train, and support users directly within their software tools. It overlays on web, desktop, and mobile applications to deliver contextual help, step-by-step flows, and self-serve learning—all designed to minimize friction and boost productivity. With AI-driven guidance and robust analytics, Whatfix helps large organizations reduce support overhead, improve feature usage, and ensure process consistency at scale.

Platform type: Enterprise digital adoption and employee enablement platform

Features:

• Interactive walkthroughs, flows, and smart tips

• In-app task lists and behavioral popups

• AI-assisted content delivery and contextual guidance

• Hands-on training simulations with Whatfix Mirror

• Role-based segmentation and targeting

• Detailed analytics on product usage and user progression

• Cross-platform support for web apps, desktop software, and mobile devices

• Integrations with CRMs, knowledge bases, LMS tools, and data platforms

Pricing:

Whatfix offers custom pricing based on organization size, deployment scope, and supported platforms. Enterprise packages are tailored to unique onboarding, training, and compliance needs. A free trial and enterprise onboarding consultation are available upon request.

Ratings:

• 4.6 stars on G2

• 4.6 stars on Capterra

9. HelpHero

HelpHero is a lightweight and affordable onboarding platform that makes it easy to create interactive product tours and walkthroughs—without needing to write a single line of code. Designed for speed, clarity, and ease of use, HelpHero helps product and customer success teams engage users from day one, accelerate feature adoption, and reduce support dependency. Every plan includes access to the full feature set, making it a cost-effective option for teams at any stage.

Platform type: No-code onboarding and product tour platform

Features:

• Easy-to-build product tours, checklists, and hotspots

• Fully customizable styling with built-in theming and custom CSS

• Dynamic personalization based on user properties or behavior

• Multipage flows, branching tours, and dynamic URL support

• A/B testing and in-depth analytics to optimize performance

• Integrations with major CRMs, analytics platforms, and APIs

• Works across single-page apps, mobile-friendly layouts, and iframes

• No HelpHero branding, even on lower-tier plans

Pricing:

HelpHero uses user-based pricing starting at $55/month for up to 1,000 MAUs. Plans scale based on monthly active users, with no feature restrictions across tiers. All plans include unlimited tours, checklists, targeting, and full analytics. Custom pricing is available for startups and enterprise teams. A 14-day free trial is available with no credit card required.

Ratings:

• 4.9 stars on G2

• 4.7 stars on Capterra

10. Navattic

Navattic helps go-to-market teams turn their product into a conversion asset with interactive demos that are easy to build, share, and track—no code or engineering time required. From capturing live product flows to revealing account-level engagement data, Navattic gives teams the tools to embed demos across the buyer journey and drive high-intent actions. Whether you're enabling self-guided evaluations or sharing custom demos in sales outreach, Navattic transforms product experiences into pipeline.

Platform type: No-code interactive demo and buyer intent platform

Features:

• Build click-through product demos using HTML screen capture

• AI Copilot to auto-generate demos with voiceover and structure

• Share or embed demos in websites, emails, and GTM campaigns

• Lead capture, demo engagement tracking, and account-level analytics

• Buyer intent signals: Slack/email alerts, CRM updates, firmographic filters

• Native integrations with Salesforce, HubSpot, Segment, Marketo, and more

• Multilingual demos, custom domains, offline access, and demo A/B testing

• Launchpad for sales teams: sandbox demos, interest routing, and real-time alerts

Pricing:

Navattic offers a Free plan with 1 demo, basic analytics, and AI Copilot. The Base plan starts at $500/month and includes unlimited demos, integrations, and custom themes. The Growth plan at $1,000/month adds advanced targeting, A/B testing, translations, and SSO. Enterprise plans offer custom seats, offline demos, audit logs, and dedicated support.

Ratings:

• 4.5 stars on G2

• 4.5 stars on Capterra

Frequently asked questions

Get answers to important FAQs.

Which Tourial alternative is best for building interactive product demos?

If you're looking to create realistic, click-through demos, Storylane is a top choice with AI-assisted editing and deep engagement tracking. Navattic offers HTML-based demos and buyer intent signals perfect for sales and marketing alignment. For a leaner, faster option, Flook lets you build and deploy no-code demos instantly, making it ideal for startups and self-serve onboarding.

What’s the most affordable long-term Tourial replacement?

Flook is the most cost-effective option, offering a $49 lifetime deal during its beta. That means no monthly fees, no renewals, and full access to all features forever. It’s perfect for early-stage SaaS teams looking to launch product tours, tooltips, and checklists without ongoing costs.

Do any of these tools offer AI-generated demo creation?

Yes, both Storylane and Navattic feature AI-powered demo creation. Storylane’s AI Copilot helps you build guided demos with auto-generated voiceovers and content based on your clicks. Navattic also offers an AI Copilot that creates interactive demos by capturing your product flow, streamlining setup for marketing, sales, or onboarding use cases.

Which platforms provide demo engagement analytics and buyer intent tracking?

Navattic stands out with robust analytics, including account-level engagement, Slack alerts, and CRM sync to surface high-intent leads. Storylane offers detailed demo performance metrics, lead capture, and integration with tools like HubSpot and Salesforce. Userpilot and Whatfix also provide in-depth user behavior analytics, helping you optimize onboarding flows and understand product usage across the customer journey.

Can I embed these demos in emails, landing pages, or websites?

Yes, Navattic, Storylane, and Flook all support demo embedding across key touchpoints. You can place demos directly on landing pages, within sales emails, or across your product marketing site to drive engagement, capture leads, and give prospects a hands-on feel without requiring a login or signup.

Which tools offer sandbox or “hands-on” demo environments for sales teams?

Storylane and Navattic both offer sandbox-style demo environments that allow prospects to explore your product interactively without needing a login or live environment. These tools let sales teams deliver self-guided or personalized demos earlier in the funnel. Navattic’s Launchpad and Storylane’s Buyer Hubs are especially useful for customizing experiences for different personas or deal stages.

Do any of these Tourial alternatives integrate with CRMs like Salesforce or HubSpot?

Yes, most tools featured offer native CRM integrations. Navattic, Storylane, Userpilot, and Whatfix all integrate with platforms like Salesforce, HubSpot, and other marketing or sales systems to sync demo engagement data and streamline lead tracking, personalization, and follow-up workflows.

Are there free plans or trials available to try these platforms before committing?

Yes, most Tourial alternatives offer free plans or trials so you can explore features before buying. Flook has a $49 lifetime beta deal, Storylane offers a free plan with 1 demo, Navattic provides a free tier for testing, and HelpHero includes a 14-day free trial with no credit card required. Perfect for testing before scaling.

If you're looking for a no-code solution for product tours, onboarding checklists, and tooltips, check out Frill.